Saturday, August 23, 2014

LACoSLSA: The Beverage Coaster!

LACoSLSA Coasters on display at CSHQ. Art Direction by "County Recurrent".
Yep!  You asked for it, now you've got it!  The long awaited for brand spanking new LACo Surf Lifesaving Association "beverage coaster" in the classic oval square shape with rounded corners... just waiting to be flung across the dining room frisbee-like...  soaks up spills, protects fine wood furniture AND most importantly includes vital and important ocean rip current safety tips on the reverse side!... 

Seriously, this is good information and it gets to members of the public and people nearby our beaches while they're quaffing coffee, iced tea and other beverages favored by retired and active lifeguard personnel.

And with these preliminary remarks having been made, here is what we just learned from LACoSLSA Media Guru, Adam Sandler, regarding this public safety campaign:

To Promote Ocean Safety, Los Angeles County Surf Life Saving Association Releases Rip Current Awareness Beverage Coasters

By Adam Sandler

To promote ocean safety and remind beachgoers of the dangers of rip currents, the Los Angeles County Surf Life Saving Association (LACoSLSA) has created an awareness campaign targeting local restaurants.

The organization will be distributing drink coasters to restaurants throughout the beach cities of Los Angeles County during the months of August and September. The coasters provide education on how swimmers can safely escape from a rip current.

“This summer, in particular, we’ve all become aware of how treacherous the ocean can be at times,” says Chris Linkletter, President of the LACoSLSA. “These coasters provide important information that beachgoers can use to ensure they have a safe day at the beach.”

The campaign, a co-branding effort between Spy Optic and the LACoSLSA, marks the first community outreach by the newly formed LACoSLSA. It is expected to be the first of many such agreements with local businesses to promote open water safety education.

More than 20,000 coasters will be distributed to restaurants from Corral Cantina and Duke’s in the Northern Section to Captain Kidd’s, American Junkie and all the Hennessey's (to name just a few) in the Southern Section, and numerous restaurants in between throughout Santa Monica, Venice and Marina del Rey. The list of participating restaurants continues to grow. Additionally, each lifeguard tower and headquarters will receive the coasters with the public service message.

“We are delighted that Spy Optic is collaborating with the Los Angeles County Surf Life Saving Association to provide important and potentially life saving information to thousands of restaurant patrons,” says Michael Marckx, President/CEO of Carlsbad-based Spy Optic. “It underscores our long tradition of supporting notable community groups, especially those associated with the ocean.”

The original rip current artwork was developed through a Sea Grant project in collaboration with NOAA (National Oceanic and Atmospheric Administration) and the USLA (United States Lifesaving Association).

The LACoSLSA is a California public benefit corporation organized in March and created to promote beach and open water safety education for public safety personnel. It will also support programs, events and initiatives that foster public safety awareness in open water environments.

Every dollar donated to, or raised by, the LACoSLSA is used to support Junior Lifeguard programs, for the purchase of training equipment and maintenance, and to create and distribute open water safety educational materials aimed at the public, beachgoers and public safety personnel.

 Front Side:

Reverse Side:


*** This is a great public safety tool and we want to thank Adam Sandler for sharing this information with us.  ***  Our next mission is to find one of these actual coasters and spill some coffee and test out its textile strength and absorbancy.

Until next time.....

"County Recurrent" News

p.s. found some at CSHQ late this morning and then tested one out at "Good Stuff" in West L.A. this afternoon.  Absorbency excellent!  On a scale of 1 to 5, with 5 being really freaking absorbent, this LACoSLSA beverage coaster rates a 5!  Well done!

Southwestern Chicken Salad, by Good Stuff (in w.l.a.)

(All photos by & Copyright Will Maguire 2014.)

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